Research for branding

Branding - the most key element in branding is consistency throughout all designs. This is evident in this design with the same decorative imagery and colour pallet.

Looking at posters, OK-RM overlays a relevant mark that gives the poster a recognisable theme. This would be useful for creating a branding as a simple mark such as this can be used throughout all of the designs in order to be recognisable as that brand. This mark also reminded me of maps as it is similar to topographic patterns, used to map levels of a surface (below).

Topographic pattern. Could be used as imagery for branding.

Window displays by post festival. They make use of space and the glass looking into the room.

Example of presentation, using the typeface made for branding and colour scheme.

 

Example of instagram, using multiple posts to tile the designs, displaying the key information in a playful way that uses all of the design aspects to keep continuity. 

Idea for instagram fitting with lost theme. Instagram could feature the designers work as if lost.