Kerning and Ligtures

kerning - the spacing between letters within word.

works in pairs. e.g. Av would usually be spaced apart without kerning.

to make visually balanced or, e.g. branding, to create a visual personality or tone of voice for brand

high end us a lot of positive kerning. expensive, less of it, more space.

Task 1

1. Lifestyle - positive (sleek)
2. Condom manufacture - small gap (trustworthy small gap of uncertainty)
3. Insurance company - spaced out a bit more (plain, boring, simple)
4. Indie food fest - parallel lines, averagely sized gap, e fits inside (playful but comfortable)
5. Nursery - descending, e fits inside again (playful)

1

2

3

4

5

[Apply knowledge learnt about kerning for construction of logo to type]

Ligatures - connected letter. baskerville can still see origin of the e and t inside the glyph to make ‘and’.

Task 2

Create ligature from contemporary acronym, phrase or term. Think about context, how it is said, which letter is stressed the most, if you can use any punctuation in it...

Code: CD9 CODE 9 PARENTS AROUND

Own

Sophie's

Megan's

Bodoni

Futura

We tried using Bodoni font to bring a playful element to the ligature, however using Futura has a more effective result as the san serif typeface appears modern, which will be more appealing to kids, and the weights are all the same, making the glyph flow.