Develop a body of research then respond to the research with a practical outcome.
Explore your role and responsibility of being a graphic designer.
Product, Range & Distribution
Social, political, ethical, creative change.
Historical examples plus contemporary practice responsive to 21st century issues.
Interrelationship between medium, message and distribution.
Reflect your own ideologies, concerns and ambitions.
Part 1: RESEARCH
Practical, visual and contextual investigation of a specific subject.
Develop a range of research both primary and secondary.
Have an informed understanding of the topic.
Be analytical.
Document on blog.
Pitch of this research 5th & 6th of March.
Part 2: PRACTICAL
Body of practical work distils your knowledge of an identified issue and demonstrates your ability to tap into the market potential for socially, politically and ethically-driven design.
Could be based around ideas of awareness or protest.
Explore a range of appropriate outcomes.
A range of Ideas, concepts, solutions/proposals.
Printed & digital.
Should be a solution to the researched issue that makes sense and works.
Stay aware of social, cultural, ethical concerns.
How will you be heard?
Don't just represent, be active.
What would work, what wouldn't? Why?
Be ambitious, bring it to the real world - DISTRIBUTION.
Technical competence - Professional outcome !
Examples:
- Workshop/Event – promotional material
- Poster series / manifesto
- Materials relating to an issue-led campaign
- Publication / book / zine / printed matter
- Web / digital platform / video / moving image / animation
- Range of products / merchandise that communicate your identified core message (placards, banners, set of badges, etc)
- Piece of real-world ephemera (a product, a new currency, etc)
- An installation, exhibition, social space, wayfinding / signage
Micro to macro. Pick something only a few people know about and make it a big thing that everyone knows about.
Research:
Contextual – The issue/creative concern
Conceptual –
Practical – References, contemporary examples Methods of distribution –Protest, activism Definition, history, audience,
Range of methods: Primary & Secondary
Contextual – The issue/creative concern
Conceptual –
Practical – References, contemporary examples Methods of distribution –Protest, activism Definition, history, audience,
Range of methods: Primary & Secondary
Identifying issues:
Unethical aquariums - https://www.peta.org/issues/animals-in-entertainment/zoos-pseudo-sanctuaries/aquariums-marine-parks/ , https://www.seaworldofhurt.com
Save the bees
Save the rainforests
Animals used for entertainment/clothing/experimenting
UNETHICAL AQUARIUMS
Why would you research?
I have chosen to do this project on unethical aquariums as there is a lot to look at and I am very passionate about how animals are treated for entertainment purposes. Looking at aquarium settings has more of a focus.
What would you need to find out?
What would you need to find out?
What is unethical about aquariums?
Which aquariums are unethical?
Which are ethical?
What is being/has been done to stop unethical aquariums?
What is the appeal of visiting aquariums?
How would you research?
Finding articles, visiting aquariums, talking to those who are animal welfare aware.
Where would you research?
On the internet (articles, videos, interviews), at an Aquarium,
Definitions
Aquariums: 'a building or institution in which fish or other aquatic animals or plants are kept for exhibit, study, etc.'
Unethical: 'not morally correct.'
Swimming pool: 'a tank or large artificial basin, as of concrete, for filling with water for swimming.'
Swimming: 'to move through water by moving the body or parts of the body.'
Initial research:
When researching unethical aquariums and sea parks, there was a mass amount of articles on incidences that had happened due poor animal welfare.
PETA is one of the sources used for information on the welfare of animals at aquariums:
Other website such as 'seaworldofhurt' and 'sea-lies' have more than enough information on the matter, with a whole website full of incidences.
Not only are there websites campaigning against them, but BBC new and the Independant have articles, showing just how serious and widely know the problem is.
But why do people still go? Are they just trying to ignore the issue, ignorance is bliss?
What has been done to stop this?
Is there an alternative to aquariums and sea parks?
I found on PETA's website that they had created a van with a 3D image of an Orca as if it were trapped inside the vehicle, representing the issues going on in Sea World. Although there is no proof that this changed anything, its a highly effective bit of activism that represents the scale of what is happening in a visual way.
Definitions
Aquariums: 'a building or institution in which fish or other aquatic animals or plants are kept for exhibit, study, etc.'
Unethical: 'not morally correct.'
Swimming pool: 'a tank or large artificial basin, as of concrete, for filling with water for swimming.'
Swimming: 'to move through water by moving the body or parts of the body.'
Initial research:
When researching unethical aquariums and sea parks, there was a mass amount of articles on incidences that had happened due poor animal welfare.
PETA is one of the sources used for information on the welfare of animals at aquariums:
Other website such as 'seaworldofhurt' and 'sea-lies' have more than enough information on the matter, with a whole website full of incidences.
Not only are there websites campaigning against them, but BBC new and the Independant have articles, showing just how serious and widely know the problem is.
But why do people still go? Are they just trying to ignore the issue, ignorance is bliss?
What has been done to stop this?
Is there an alternative to aquariums and sea parks?
I found on PETA's website that they had created a van with a 3D image of an Orca as if it were trapped inside the vehicle, representing the issues going on in Sea World. Although there is no proof that this changed anything, its a highly effective bit of activism that represents the scale of what is happening in a visual way.
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