Sunday 17 March 2019

Labels

As with everything else within the design of the branding, the tags used to label the maps use the colours, symbols and typeface that has been created. The idea behind the tags is it is represents the designer has lost their map. To represent this, the phrase 'if found please return' is used, with the name of the designer underneath. It also has the colours may vary logo and the logotype for the branding identity. The group decided the most successful is the one that has no structure for the type, representing the theme of lost. The white with the orange on top also works well, making a fresh clean looking tag with clear type on top.




The design for the podium/shelves use the symbols used throughout the branding identity. As a group we agreed that a varied range would look effective.

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