Tuesday 6 November 2018

Type specimen

Type specimen
  • To present to potential clients - explain, and show off the design.
  • Could be a poster, book, newspaper, part of the packaging, etc.
  • Include: rationale, key words defining its personality, full alphabet (lowercase, uppercase, punctuation, range of sizes/weights), singular letters for details, example sentences.
Type specimen for type machine
  • rationale
  • instructions
  • testing & development photos
  • personality words
  • full uppercase alphabet
  • example sentences
Rationale
  • name
  • 5 key words for its personality
  • explanation
  • rules/instructions
  • how the rule has impacted the types anatomy
  • How its personality links to the anatomy
  • research sources and its impact on the design
  • possible uses, e.g. branding, education, signage, way finding, online graphics, super graphics, etc.

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